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• Guidance for completion
• Your business plan should follow the structure provided
• Be as comprehensive as possible in your answers to the attached questions and information requests. We encourage you to have considered all questions.
• More information is better than less information.
• Financial data (sections 9 and 10) is required. Non-financial data on its own is not sufficient to issue a licence.
• If you do not have the in-house skills to complete this form we suggest acquiring professional support.
• Incomplete or inadequate information will cause delays in your application process.
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• Other Documents required
• The following documents are required if applicable:
• The most recent set of audited financial accounts.
• The most recent management accounts.
• The most recent audited financial accounts of your parent company.
• The most recent management accounts of your parent company.
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• Supporting Documentation
• Please attach supporting documentation as you consider appropriate to support your application. This could include:
• Product literature and brochures
• Media articles
• Research data
• Marketing campaigns
• Relevant patents and trademarks
• Customer testimonials
• Structure of Business Plan
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• Executive Summary
• Includes the main points and highlights of the business plan
Product or Service
• What product is being offered?
• What customer value does your product provide?
• Do you need to obtain licences or permits, and if so at what cost?
• Are any partnerships necessary or planned, if so with who?
• What significant marketplace need is addressed by your products/services?
• What value do you add to your products/services?
• What is your product USP?
• Who are your key suppliers?
Management Team
• Who are the members of your management team?
• What experience, qualifications and track record do they have? Include CV’s if available.
Market and Competition
• What market are you operating in?
• Who are your existing and target customers?
• Who are your major competitors?
• How do you expect the market to develop?
• What market research has been carried out?
• What market share and growth are you anticipating?
Marketing and sales
• How are you planning to penetrate your target market?
• What is your target sales volumes and price?
• What is your pricing strategy?
• What marketing or advertising is planned?
Systems and Organisation
• How is your organisation structured?
• Is there a board of directors, if so please provide the names?
• What does the basic business system/process look like?
• Which professional services firms (lawyers, accounting, strategy, audit and consultants) are currently used?
Risks and Opportunities
• What basic risks and opportunities does the business face?
• What measures are being put in place to counter the risks?
Ownership*
• What is the ownership structure of the Media Zone entity company?
• Please provide a list of all shareholders and the number of shares held by each.
Financial Plan
• The following data is required:
• A 3 to 5 year income forecast
• A 3 to 5 year cash flow forecast
• Past 3 years trading history if relevant
• Most recent balance sheet if relevant
• The key assumptions underlying your business plan
Financing
• What sources of finance are available to the business?
• Who are the investors?
• What banking arrangements are in place?
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