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Sally wants to make sure that you are ready to move ahead. So she asks you to review the past four to six years to see what was going on in terms of product development, sales, pricing, and performance against the competition. So you collect all of the data and write a report which is due on Sally’s desk 1/2/2016.
Analyze the results of Joe Schmoe’s decisions and then write the report that Sally is requesting. Run the simulation of the Clipboard Tablet Co.using the default decisions. Access the simulation site (Click here). Collect the data for each year (or you can download a copy of it – see below.) Make a Case for your proposed strategy using financial analysis and relevant theories.
KEYS TO THE ASSIGNMENT:
The key aspects to this assignment that should be covered in your paper include:
a review of the products, their life cycles, how they stack up in terms of price and performance
Financial review for each product: X5, X6, and X7 – sales, costs, profitability, prices, unit margins, etc.
Market review: New Sales, Repeat Sales, Market Saturation, etc.
Propose an alternate strategy: a general idea of how you might do better with these products: what pricing and R&D allocations, etc. would you have put in place over the last four years, 2012 – 2015.
ASSIGNMENT EXPECTATIONS:
Your paper will be evaluated on the following seven (7) points:
Precision – Does the paper address the question(s) or task(s)?
Breadth – Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?
Depth – Does the paper address all elements of the topic in sufficient depth? Does it include and apply the background readings and other background resources? Are they included as references?
Application – Are the concepts of the module appropriately applied to the subject organization?
Organization – Is the paper organized in a coherent and systematic manner? Are headings included in all papers greater than 2 pages?
Clarity – Is the writing clear and the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of response to the questions, or are thoughts conveyed through excessive use of quotations?
Referencing (citations and references) – Does the paper use citations and quotation marks where appropriate? Are all references listed in the bibliography used and referred to via citation?
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