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Coursework
Learning outcomes assessed
Knowledge and Understanding
i. Demonstrate the extent business impacts on sustainability across the world
ii. Explain how businesses face a range of environmental, social, and ethical pressures and opportunities in different countries and how they are all linked together
iii Explain the meaning of corporate social responsibility and demonstrate how organisations can build success on their reputation
iv. Provide an overview of the potential usefulness of corporate social responsibility in the management of organisations
vi. Analyse difficult ethical choices faced by international managers
vii. Evaluate the resulting corporate social responsibility strategies adopted at both company and industry level
Professional skills
i. be able to summarise and communicate the central ethical and environmental influences on the position of a specific organisation or region in an international setting
ii. be able to use such an analysis to generate a set of options for managers or policy makers operating within such an international environment
iii. be aware of the limitations of such analyses and of the need for the consideration of differing aspects of the international business environment in framing recommendations
Assignment task
There is a growing trends for companies to engage in responsible management. Some examples include:
? Marks and Spencer?s (UK) launched ?Plan A? in 2007: a detailed commitment to over 180 CSR related activities to be achieved by 2015, with the ultimate goal of becoming the world?s most sustainable major retailer.
? Sainsbury?s (UK) has its 20:20 plan: 20 ?ambitious CSR goals? by 2020.
? Tata Motors (India) has recently published its 7th CSR report
? WalMart (US) launched its first CSR blog in January 2012, offering a platform for stakeholder dialogue around WalMart?s three goals: 1. To be supplied 100 percent by renewable energy, 2. To create zero waste, 3. To sell products that sustain our resources and the environment
? Haier?s (China) commitment of ?one gold medal: one Olympic Hope School? led to a philanthropic gift of 51 new primary schools for China?s poverty stricken areas following the Beijing Olympic Games in 2008. .
?
Required:
1. What is responsible management? In 1970 Milton Friedman argued that ?the social responsibility of business is to increase its profits?. To what extent, in today?s society, does responsible management conflict with Friedman?s views?
30 marks
2. Critically assess a range of tools, theories and practices that are available to managers to help them be responsible managers.
30 marks
3. Select two of the examples above and critically assess the extent to which the rhetoric reflects reality.
30 marks
Presentation
10 marks
Total 100 marks
References
Friedman, M. (1970) The Social Responsibility of Business is to Increase it Profits? The New York Times Magazine, September 13.
Assessment criteria
The marks awarded per question above are allocated on the following basis:
Presentation (10%): this includes consideration of general presentation issues (such as page layout, use of paragraphs, accurate spelling, and compliance with presentation instructions) but, more importantly, the presentation of citations in the text and accurate referencing, in the correct format. If you cite sources in the text and do not include them in the list of references, the assumption will be made that you have not in fact consulted these sources but have copied material from another text which included them. This is plagiarism and attracts severe penalties. It is therefore essential that you check your text very carefully to ensure that all citations are listed as references.
Problem solving (50%): under this heading, your ability to demonstrate understanding of issues raised in the literature will be assessed, primarily in your approach to answering the questions set. Your discussion of the issues posed in the questions should reflect your understanding: you should be able to present an argument, outlining alternative views (derived from your reading) and presenting evidence that supports these and arriving at a conclusion which you have justified from the literature and from practical examples. Your answers to the questions should be clearly focused: read the questions carefully and refer back to them frequently while writing your answers to ensure that you are not wandering off the point and including irrelevant material.
Application of theory to issues and practice (30%): under this heading you must demonstrate a link to course learning by making use of a range of appropriate academic theory to guide the analysis. In doing so you need to select relevant theoretical models to analyse the problem set and take due account of factors relating to both the external and internal contexts of the organisation
Use of literature and critical approach to sources (10%): under this heading the extent and quality of your sources will be assessed. You are expected to demonstrate that you have undertaken an independent literature search so your list of references should include more than the sources to which you have been directed by the suggested reading. You are also expected to be able to distinguish authoritative sources: these are books and journal articles which have academic authority. Your ability to reflect on the literature you have read will be assessed. You should be able to identify similarities and differences between authors? arguments and to use such comparisons to support your arguments. You should be able to demonstrate your own thinking where the questions set require this by presenting an argument and supporting it by reference to evidence that you have collected.
Presenting coursework for assessment
Assignments must be presented in the following format:
Assignments must be word-processed in 11 point Arial font and double spaced
All pages must be numbered
The assignment must be presented with an assignment statement of originality that is signed, have a front cover showing the programme title, module number and name, title of the assignment, name of the person submitting the work, student number and submission date
Margins must be as follows: Top: 1 inch, Bottom: 1 inch (2.5 cm), Left: 1.25 inches, Right: 1.25 inches (3.2 cm)
Assignments not complying with this format will be returned to students unmarked.
Assignment length
The length of an assignment is limited by a set number of 12 pages to contribute towards the development of writing skills and to ensure all work is assessed equitably. We therefore require you to complete your assignments within the number of pages specified in the assignment brief.
You will need to think carefully about how best to explain your case within the permitted number of pages, using, for example, an appropriate mix of text, drawings, diagrams and tables, supplemented by information contained in appendices.
Please also remember that a report can be enhanced or damaged through layout, for example, placing all tables and drawings in appendices can hamper the flow of discussion. Decisions therefore need to be made about the most appropriate place to use tables etc, to support your case.
The specified page count refers to the main body of the report and does not include front cover, title page, contents page, executive summary, reference list, bibliography or appendices. The word count does include headings, tables and in-text citations, but not equations, diagrams, references or appendices.
Appendices themselves will not be marked. However, inappropriate use of appendices will be taken into consideration when awarding the final mark.
Pages that exceed the maximum allowed will not be marked. If in doubt, you should discuss this with the Module Leader before submission.
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