[meteor_slideshow slideshow=”arp1″]
This is an individual report that counts towards 60% of the total marks for this module. The word limit is 2000 words.
The Management Brief represents the culmination of all your work on this module. Having undertaken an environmental audit on three market regions for the first module assignment (on “BlackBerry in International Markets: Balancing Business Interest and Host Nations??� Security concerns) and studied internationalization process and its management, you are now required to independently evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business. Your evaluation and recommendations should be presented as a Management Brief.
A concise summary of key findings from your environmental analysis that justify further internationalization and your evaluation and recommendations should be presented as a Management Brief, using the framework given below and presented to your tutor for assessment through the usual channels, in Moodle through Turnitin.
Your Management brief should include:
1. Title Page
2. Table of contents
3. Introduction
4. Environmental Audit (Current markets)
(concise presentation of the key finding from your environmental analysis drawing conclusion to validate need for all the choices you will recommend. i.e further international development, new host country, strategy to adopt, entry mode etc.)
Detailed SWOT/TOWS analysis
Lifecycle analysis
5. Internationalization
External Analysis (new host countries)
Macro, micro and lifecycle
Evaluation of National Competitive Advantage
Evaluation of mode(s) of entry (Suitability and feasibility)
6. Conclusions and Recommendations (including pros and cons)
8. References
9. Appendix (if required)
Your assignment will be assessed using a rubric (marking criteria). This can be found in the Module Guide for International Business Strategy – 301LON.
Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the CU Harvard Referencing Style. Please refer to the CU referencing guide.
Please remember that when you submit your assignment, you need to include:
Your Name
Your Student ID number
The Title of the Assignment
Word Limit: 2000 words, using the standard Management Brief format described above .Please note that you will lose marks if you exceed this word limit by more than 10%
Submission Deadline: via Turnitin by Monday 2nd April 2012 at 9 o’clock, as a single document with your full names (Surname first then other name(s)) and student number on the title page.
Place your order of custom research paper With us NOW. The assignment will be written from scratch by our qualified and experienced writers.
[meteor_slideshow slideshow=”arp2″]
A-Research-Paper.com is committed to deliver a custom paper/essay which is 100% original and deliver it within the deadline. Place your custom order with us and experience the different; You are guaranteed; value for your money and a premium paper which meets your expectations, 24/7 customer support and communication with your writer. Order Now
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]