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This course provides an introduction to the issues, strategies and techniques that are essential to the management of companies operating in a global economy. It takes a managerial perspective, covering topics such as managing for international competitiveness, managing virtual corporations and strategic alliances, managing international risk, controlling the international organization, managing for international innovation, and managing a multinational workforce. This course is an extension to BUS 308, with a practical emphasis on the development of an international business plan.
REQUIRED MATERIALS:
Forum for International Trade Training (FITT), 2008. FITT Skills International Trade Management (5th Ed). ISBN: 978-1-894566-20-9.
The international business plan, Requirements:
The evaluation of your competency in International Trade Management is done through an INDIVIDUAL PROJECT, i.e. the development of an International Business Plan. It must take an existing or new product or service from the country of your choice into an international market which is new to the business. The business in question can be:
? A real business (for which you may or may not be employed or contracted or the owner)
? A business that does not yet exist, but that the student proposes to setup
? A fictitious business of your choice
You are advised to choose your target country from the 10 cultural clusters identified in the Journal of World Business 2002 special issue (volume 37, issue 1) on cultural clusters and leadership in 61 nations. If you choose a large country (e.g., the United States, China, etc.) as the target market, you are required to select either a state or province at the target market rather than the target country as a whole.
Grading
The International Business Plan is marked out of 100 marks and constitutes 45% of your final course mark. Details can be found in the Evaluation Criteria section.
Submission Format
? Please submit your business plan in both electronic (.doc or .pdf) and hard copy format. Name the file using your full name (last and first) and include all parts in a single document.
? The title page must contain:
the name of the company
the product or service
the course title (International Trade Management)
the name and ID number of the student who prepared the international business plan
? The main body of the report should be typed using Times New Roman of 11-point font size with a 1-inch margin at each side. Line spacing must be 1.5.
? The report should follow the format recommended in Turabian (1996) [Turabian, K. L. (1996) ?A Manual for Writers of Term Papers, Theses, and Dissertations (6th Ed.). Chicago: University of Chicago Press (Library call number: LB 2369 T8 1996).] Other formats are also acceptable but be consistent.
Page Count
The International Business Plan must not exceed 25 pages (excluding title page, table of contents and appendices). Points will be deducted for additional pages according to the following scale:
1?5 additional pages: 2 points
6?10 additional pages: 4 points
11?15 additional pages: 8 points
> 16 additional pages: 10 points
Project Guidelines
The instructor or his TA who grades your reports will be looking for several things, which you should keep in mind when developing your project:
? A well-organized, logical report that reflects both descriptive and analytical abilities. Ensure that you do not merely describe, but also analyze. Consider options and alternatives, make a selection or recommendation, and explain your rationale for the selection. The process of arriving at a recommendation or conclusion can be more important, in some cases, than the recommendation itself.
? A report that is structured in line with the Evaluation Criteria. Review the expectations related to each section of the report, and ensure you address these thoroughly. Also, structure your report in line with the Evaluation Criteria. Review the expectations related to each section of the report, and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your report should reflect that proportion ? spend twice as much time, and provide twice as much content, for the more important section.
? Remember that these projects are your opportunity to demonstrate learning, understanding and retention of international trade concepts. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating an understanding of the material.
? Metrics and financials are important elements of any serious report or analysis. Descriptions are important, and qualitative analysis is valuable when properly done. Numbers and objective measures are critical to supporting your analysis and validating your conclusions or recommendations. Choose your sources carefully, and ensure that your reports are well-supported with data, metrics and financials. Also, be sure to quote the source of all information and references provided.
? Each project provides significant opportunity to earn points for the ?Overall Format? of the report (see Evaluation Criteria section). With minimal effort and a little creativity, you can make your paper visually interesting. Use supporting graphics effectively; organize sections and titles to assist with flow and readability, and be sure to run spellcheck. Pay attention to the quality and organization of your report.
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