Category: Paper

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Students will prepare a customer analysis, segmentation and targeting analysis, and positioning statement for an
existing consumer brand based on concepts, theories and models from the course.
To complete the assignment, select a branded product or service you are familiar with and describe the brand’s
customers based on the following concepts:
_ A customer analysis including the type of purchase customers seek, the level of customer involvement,
customer motivations and the needs satisfied through consumption of the product/service
_ A segmentation and targeting analysis including a description of useful segmenting variables, actual data
to describe the segments, market size estimates for 3 possible target segments and an analysis of
competitor targeting
_ A perceptual map showing the positioning of competitors based on 2 segmentation variables and a new
positioning statement for the brand based on your analysis and conclusions regarding the most attractive
target segments
You are required to explain each concept and describe how each concept applies to the product/service you are
analyzing. Use your MM text and at least one other published source to formulate your response. Include all of
your sources in your list of references.

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These short weekly papers (300-500 words) will be your opportunity to reflect critically on the reading assigned for that class. Reading questions will be given out during the session prior to the class in which the assignment is due, and should be treated as a potential starting point rather than a set framework for the response. You may choose to try to respond to one of the reading questions in your response, or you may pose your own question and answer it. Either way, each response should include at least 3-4 pieces of evidence for your ideas from the reading you are responding to; at least 2-3 statements of your own analysis of the reading; and at least 1-2 questions that you have identified as thought-provoking or interesting to you in the reading.

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Be sure to carefully read each question and answer each part of the question. Remember that you are required to cite the primary text in each response. See the instruction sheet for full instructions.
Kant
Due September 28th
Pharmaceutical companies sometimes decide to conduct clinical trials overseas, because running trials there is cheaper. It is also the case that laws governing the design of the tests and treatment of test participants are more lax. In the last 15 years, there have been cases (in India, Uganda, Nigeria, and other countries) in which patients received experimental drugs without being aware that they were participants in a clinical trial (case 1). In other cases in which participants were aware that they were taking part in a trial, the trial was not halted when serious side effects in, or the death of, some participants occurred (case 2), and those who became ill as a result of their participation in a trial were not given proper medical care (case 3). Patients in developing countries who receive drugs may feel compelled to participate or stay in trials as this is a means to getting other healthcare for themselves or their families. What might the maxims of the drug companies be in these cases? From a Kantian perspective, is (all or some) such treatment wrong, and if so, why? How would the first two versions of the categorical imperative apply to these kinds of treatment? Do these acts fall under some sorts of acts that Kantian deontology counts as wrong? Explain enough of Kant’s theory to explain whether he would find these practices wrong, and if so why.

Textual citations: All critical responses must cite the primary text (the work of Kant, Hume, Mill, Walker). You can also cite other related texts we cover, such as those of Bentham, Velleman or Aristotle, but you must cite the primary text related to the question at least once. Citations should be short; the majority of the writing should explain the ideas in your own words. This is not a research assignment, and you are not allowed to cite any other secondary sources. Concentrate on understanding the primary texts.

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Topic summaries: write a summary, summarize the two reading (papers) and the PowerPoint. Also, give me two questions pertaining to the reading at the end of the summary. Focus on the papers key issues, strengths and limitations, and a comparison to the weeks readings. You may note things that surprised you or stimulate you to rethink your own assumptions about the topic being examined. what were your assumptions? how have they changed? why have they changed? Explain how the topic being discussed connects with your own life, your relationships your community, and the world as you know it.

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HIV infection and sport activity: Select a specific topic from a GENERAL PRACTICE perspective relevant to SPORTS MEDICINE that is of specific interest to your clinical work and conduct a critical review (MAXIMUM 2500 words) of the best research articles or authoritative reviews using appropriate databases (e.g., Medline, Cochrane Library, Clinical Evidence etc). The review paper must be a comprehensive and clear article on the selected topic focusing on the best evidence-based medicine when available. In general, a CORE of around 20 to 30 articles should form the basis for the literature review with a concentration on articles from the last 5-7 years published in high quality scientific journals. The critical review must use systematic formatting to structure the paper (using major headings such as introduction, review, discussion, conclusions and references). Correctly labelled illustrations, figures, tables and clinical algorithms should be used to emphasize / help summary important aspects of your paper.

Learning Objectives:
2 demonstrate, from a GENERAL PRACTICE perspective, a sound understanding of issues regarding "special conditions" in sports medicine including infectious diseases, heat illness, gastrointestinal conditions, drugs, cardiovascular problems, asthma etc.
3 critically review literature to prepare high quality critical review papers on topics on "special populations / conditions" in Sports Medicine

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(( The use of risk management is now generally accepted as an effective means of managing regulatory compliance and of maintaining a balance between exercising control and facilitating trade.
Some administrations have been more progressive than others in their application of risk management and have introduced some innovative programs. Through research identify an example or examples of an innovative approach adopted by Customs or revenue administrations in a country other than your own and critically examine their success or otherwise.
What steps would need to be taken to introduce such a program into United Arab Emirate to maximise its chance of success?

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How you’d fix the governance problems. This assessment task is designed to increase your skills in researching and analysing sustainability issues and to start thinking about complexities of their governance. Your Case Study should be a formal, essay-style document of no longer than 2500 words. It should be broken down into sub-sections that cover the following:
– Introduction: brief introduction of the issue at the centre of the case study;
– Actors: a brief outline of the key actors involved and their position on the issue (a diagram can be useful here); and
– Analysis of the issue�s governance challenges (drawing on concepts and issues discussed in the unit), which might include:
 value conflicts
 contested knowledge(s)
 competing interests
 institutional barriers
(Further elaboration on these criteria will be discussed in the first weeks of the unit)
Your informed assessment of the most significant governance challenge in your case. are having difficulty finding a case, please contact your tutor for some suggestions.
your Case Study will be assessed against the following criteria:
demonstrated knowledge of the issue including a brief account of its history, the key actors, institutions and debates
competent application of relevant concepts and ideas from the unit and the literature on environmental governance
analysis of the issue: move beyond the descriptive and examine the issue using material from your research and from the unit
articulation of your own ideas on the key challenge facing the governance of the issue demonstration of independent research and thinking.
structure and coherence: presenting a logical case that connects your description of the
issue and your discussion of its various components.
presentation and expression including succinct writing with minimal spelling,
punctuation and grammatical errors.
diverse and appropriate sources including: policy background material (e.g. relevant
reports, newspaper articles, radio transcripts, think tank reports, web citations etc.) as well as relevant academic literature. As this is your main written assessment piece you are expected to have at least 12-15 references for this piece of work.
accurate and consistent referencing
The Policy Case Study must be lodged on Moodle by the due time and date.
If you submit your Case Study late without an extension you will incur a late penalty of 5% per day. Extensions will be given only where appropriate documentation is supplied, or in exceptional circumstances (this does not include external work commitments or being too busy!). Penalties will also be applied if your Case Study exceeds the word limit.

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Vikki Taylor, a 27-year-old woman arrived for her booking visit at 12 weeks gestation. She is unaccompanied but reveals that she has a casual relationship with 50 year old father of the baby Tim.
This is her second unplanned pregnancy in two years. She electively terminated her first pregnancy from a different relationship @ 15 weeks. Vikki discloses to you, the midwife, that she has a diagnosis of Borderline personality disorder.
How would you expect Vikki’s condition to impact on her pregnancy and preparation for birthing and parenting? What are the implications for midwifery care?

Essay: Word Document / Arial Font size 11
Weighting: 45%
Length/Format: 1200 words min
Purpose:
• To demonstrate learning and understanding of unit content.
• Provided a sophisticated, critical and comprehensive analysis of the issues associated with a diagnosis of borderline personality disorder for the woman, her partner, the unborn child and the midwife.
• Expressed ideas clearly and fluently and highlighted interrelationship between points.
• Strongly supported points with a thorough analysis of a range (15+) of evidence from recent (last 5 years) scholarly sources (journals)
• Integrated valid points linking them explicitly to features of the case scenario

Learning outcomes assessed: Students will demonstrate knowledge of risk factors associated with maternal and infant mental health and apply a range of theoretical constructs and ethical legal frameworks in screening, assessment and management in a clinical setting (LO 1-6;GA 3,4,5,9)

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Growth of digital communication has influenced its advertising strategies.

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Regarding the paraphrasing:-
1. I don’t want exact information to be used in data collection to avoid the plagiarism.
2. The trailer dimensions must be (length 2250mm × width 1500mm).
3. Change some references and add some new references and add new data, photos and tables.
4. Improve the assignment quality and presentation
5. No extension is given so if you are not able to do it, Mention that from the beginning.

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