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Think of a favorite product that you have purchased in the past six months. It can be a product that you have bought many times, or something different that you have not purchased before. Describe this product, as well as the thought process and ‘search’ process that you went through to acquire this product. Describe what you feel is the ‘target market’ for this product (you are really or are you not THE target market).
It would be helpful if you have already reviewed the opening chapters in our textbook, as assigned for this week, because then you should be a bit familiar with the ‘4 p’s of marketing (product, price, place, and promotion). You are being asked describe your selected product including each of these categories in terms of your product (if you are uncertain about your product in each of these categories, describe what you know or think you know about each category). . You are also to describe your product in terms of its ‘appropriateness’ in regard to the identified target market. Finally, discuss your reaction to your purchase of this product. Did it ‘live up’ to your expectations? Why or why not. You do NOT need to do any in-depth research for this paper, just try to be as detailed as possible about your purchase transaction, how you knew about the product, where or how you bought it, how it was packaged, priced, how you think this product compares to ‘competing’ products, etc. Remember, late papers will not be accepted-better to turn in something, even if it is not as good as you might want it).
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