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You will need to focus on the information provided to you at a starting point (file with this
information is uploaded in addition to this task), however, it’s just a starting point and you need to
do MORE research yourself! You should include information on: 1) web Analytics, 2) digital channels
(useful link – http://econsultancy.com/uk/blog/2623-q-a-dr-dave-chaffey-on-managing-digitalchannels), 3) management and organisation, 4) bookselling/online sales, 5) mergers and
acquisitions. As well as introduction and conclusion.
Assessment criteria:
* Distinguish the theories and models of contemporary management.
* Analyse the characteristics of effective management and managers.
* Categorise the factors impacting upon effective management in the global environment.
* Analyse the characteristics of managing diverse employees in a multicultural environment.
* Distinguish the impacts of managerial ethics, corporate social responsibility, and sustainable
development on modern organisations.
* Identify principles and concepts underlying models of decision-making, planning, organisational
structure and culture, leadership, and effective team management;
* Apply these models to simulated or real-life business cases.
Please, be critical and use a lot of academic references (ideally every paragraph must have a
reference inside) to support this research.
Attention! Make sure that you don’t use too complicated language in this work, as I am a foreign
student
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