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QUESTION: Toyota is back on track after a spell of bad luck and breakdowns – what changes did the new CEO Akio Toyoda, grandson of the founder bring about in Toyota’s operations and supply chain strategy?
Overall Structure of the Essay
The critical essay is more than just a summary of the contents of the other work or your opinion of its value. The critical essay is an objective analysis of the work, examining both its positive and negative aspects. An academic rigour is required in this critical essay.
The essay should not exceed the 1200 words limit excluding references and appendices and a short summary (executive summary).
1. Title: Title is required in an essay.
2. Introduction: The introduction of a critical essay introduces the topic, including the name of the company that you are analysing and the theories that are related with that company. It also states your position on the work and briefly outlines the questions that led you to develop the arguments you will detail in the body of your essay.
Tip: Use relevant background or historical information to show the importance of the work and the reason for your evaluation.
3. Body of the essay:
• The critical essay should briefly examine business processes that result in the value creation through the application of the analytical tools and methods taught in the class. Though, the theories or tools are not necessary to be limited to what is thought in the class, but its focus should be from operations perspective.
• Use your evidence to show why your conclusion is stronger than opposing views, examining the strength of others’ reasoning and the quality of their conclusions in contrast to yours.
• As well as comparisons, include examples, statistics, and anecdotes.
• Find supporting evidence within the work itself, in other critical discussions of the work, and through external sources such as a company website and journal articles.
4. Conclusion:
The conclusion of your critical essay restates your position and summarizes how your evidence supports your point of view. Remember to restate the title and author of the work in the conclusion.
5. References:
References should be made to relatively current journal articles in Harvard Referencing style. A minimum of five top tier journal articles are required.
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