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When analyzing the case, begin by looking at the case from the perspective of the rational model (detailed in the Course Content section). The team should then discuss if this model is more appropriate than the learning and cultural models. Some of the better analyses incorporate items from all the models to present a well-rounded paper.
The goal is for the team members to synthesize ideas into a unified essay focusing on the current and future competitive strategies. Use the questions in the models as guides and not commandments. Prepare a thoughtful analysis that use questions as starting points. Suggestions for presentation of the case study follow:
1. Provide an opening/introductory section informing the reader of the intent (purpose) of the paper. The purpose of this case study analysis is to�)
2. Provide a very brief historical overview of the issues. The use of bulleted information is acceptable.
3. Use the rational model and/or other models to guide the team in the collection of information about the case.
4. Use Porter�s model (5 Forces Model) to analyze the current and future competitive positions.
5. Focus on two or three factors that are most important in determining success or failure of the competitive strategy.
6. Based on the analysis of the current strategy and competitive position, recommend what should be pursued.
7. Develop a conclusion that highlights the main points of the analysis and provides a summation of the recommended actions.
The posting should contain:
� Title page
� Table of Contents
� Introduction with purpose clearly stated
� Sectioned parts (titled topics and subtopics) in APA style
� Conclusion that is reflective of the purpose and summarizes the findings
� Recommendations based on the findings
� Reference page with citations according to APA style
Please submit the case study analysis as an attachment in the Discussions area. The expectation is for 5-7 pages of content and a minimum of 5 current references to citations used in the body of the paper. No matter what section a team member is assigned, proofreading of the entire paper is the responsibility of each and every person.
30-Point Case Study (Includes 5 points for Project Management outline)
� Length of each case study analysis should be approximately 5 – 7 pages.
� Citations must include case study authors and at least 5 outside sources.
� Purpose of the case study analysis must be stated in the Introduction.
� Reference to the strategic model or method used to conduct the analysis should follow the purpose.
� Table of Contents should indicate logical organization of topic and subtopics.
� Recommendations should be stipulated.
� Project Management outline should be part of the appendix.
� Points awarded will be assigned to each team member participating in the project.
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