571 / MKT/571 Final Exam 2 Correct 100% And Good Luck inEverything1) Which of the following is NOT a step that might be used toimprove the quality of a firms marketing intelligence?A. Watching how the stock market reacts to interest ratechangesB. Motivating distributors to pass along important intelligencefrom the marketplace.C. Collecting competitive intelligence by buying a competitorsproductsD. Setting up a consumer panel 2) When Mollys parents retired, they decided they wanted totravel. They found an ideal job that allows them to travel forfree, but the only catch is they have to stay at Holiday Inns.During each stay, they test all the amenities offered by the moteland evaluate each. The evaluation forms are sent to the motelheadquarters where it becomes part of the motels systems.A. Accountability information system (AIS)B. Marketing intelligenceC. Experiential research dataD. Marketing research 3) Typically, companies budget about 11-12 percent of company salesfor marketing research.A. TrueB. Fasle 4) Which of the following is NOT a component part of total customervalue?A. Psychic valueB. Image valueC. Product valueD. Services value 5) Lee is constantly begging his mother to buy him an iPod becausethe most popular kids at his school all have one. His mothercontends that hell just break it or lose the music player if shebuys it for him. For Lee, the most popular kids in his school areexamples of a .A. Social classB. Demographic groupC. SubcultureD. Reference group 6) A(n) is likely to offer informal advice andinformation about a product or product category.A. Opinion leaderB. Diversity marketing programC. Primary reference groupD. Aspirational reference group 7) Which factors have the broadest and deepest influence onconsumer behavior?A. CulturalB. PsychologicalC. PersonalD. Social 8) Painting and consulting are considered industrial goods because.A. Most firms do not seek them directlyB. They are specialty goodsC. They facilitate developing and managing the finished productD. They are considered component materials 9) When SAP software added a Windows-style back button to itsindustrial invoice management software, the new product.A. Improved upon an existing productB. Used a new product lineC. Used a marketing diversification strategyD. Added to an existing product line 10) Ayal and Zif argue that going into fewer countries is advisablewhen .A. Population is low, and income size and growth are high in theinitial countries chosen.B. Population and income size are high, and population growth islow in the initial countries chosen.C. Population, income size, and growth are high in the initialcountries chosen.D. Population, income size and growth are low in the initialcountries chosen. 11) Which is the last major decision in internationalmarketing?A. Deciding on the marketing programB. Deciding which markets to enterC. Deciding how to enter the marketD. Deciding on the marketing organization 12) Which of the following is NOT a step that might be used toimprove the quality of a firms marketing intelligence?A. Watching how the stock market reacts to interest ratechangesB. Motivating distributors to pass along important intelligencefrom the marketplace.C. Collecting competitive intelligence by buying a competitorsproductsD. Setting up a consumer panel 13) Which is correct about noise in the communicationprocess?A. It mostly happens during the decoding stageB. It interferes with intended communicationC. It is controllableD. It has only one source 14) Marketing is the art and science of choosing targetmarkets and getting, keeping, and growing customers throughcreating, delivering, and communicating superior customervalue.A. segmentationB. integrationC. internallyD. management 15) Public policy makers have developed a substantial body of lawsand regulations to govern advertising. For these reasons, animportant step in developing an advertising campaign is.A. The social responsibility reviewB. Asking network censors what to cut out of the communicationC. Preparing a copy strategy statementD. The creative development of the message 16) Which of the following is an example of primary data that wouldbe used by Topps card company to determine popularity of its newhologram baseball card series?A. Sales records for baseball cards gathered by the industrystrade council.B. An article about the hologram cards in a recent issue of SportsIllustratedC. Data from sales records kept by exclusive dealers of Toppshologram seriesD. Input from focus groups that was put together specifically todiscuss their perception of popularity of the hologram cardseries 17) A marketing information system (MIS) consists of.A. An organized collection of comprehensive data about individualcustomers, prospects, or suspects that is currently accessible formarketing purposes.B. The systematic design, collection, analysis, and reporting ofdata and findings relevant to a specific marketing situation.C. The people, equipment, and procedures to gather, sort, analyze,evaluate, and distribute needed, timely, and accurate informationto marketing decision makers.D. A set of procedures and sources used by managers to obtaineveryday information and relevant developments in the marketingenvironment. 18) The step in the marketing research process that includesdetermining who will be sampled is to .A. Collect the informationB. Develop the research planC. Define the problem and research objectivesD. Make the decision based on the project outcomes 19) All of the following are steps in the marketing researchprocess EXCEPT:A. Compare data to government sourcesB. Collect the informationC. Define the problem and research objectivesD. Present the findings 20) The consists of all the organizations that acquiregoods and services used in the production of other products orservices that are sold, rented, or supplied to other customers.A. Consumer marketB. Institutional marketC. Government marketD. Business market
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