421 / MKT/421 Final Exam 1 Correct 100% And Good Luck inEverything1) Predicting what types of bicycles different customers will wantand deciding which of these customers the business will try tosatisfy are activities a firm should do as part ofA. A command economy.B. Making goods or performing services.C. Marketing.D. Production. 2) For Tesla, a new firm that makes an electric sports car,estimating how many competitors will make electric vehicles andwhat kinds they will make, is:A. A production activity.B. A part of marketing.C. An example of the micro-macro dilemma.D. One of the universal functions of innovation. 3) According to the text, marketing means:A. Selling.B. Advertising.C. Producing and selling.D. Much more than selling and advertising. 4) To compete more successfully with its many competitors offeringpackaged cookies, Famous Amos added its own line of extra chunkypremium cookies. This seems to be an effort at:A. Market penetration.B. Product development.C. Combination.D. Market development. 5) Professional Dental Supply has been successfully selling dentalinstruments to dentists for the past 20 years, and has developedstrong customer relations. When looking for new marketingopportunities, Professional Dental Supply will most likely lookfirst atA. Diversification.B. Product development.C. Market penetration.D. Market development. 6) Which of the following statements regarding marketing strategiesis FALSE?A. These strategies must meet the needs of target customers, and afirm is likely to get a competitive advantage if it just meetsneeds in the same way as some other firm.B. These strategies require decisions about the specific customersthe firm will target and the marketing mix the firm will develop toappeal to that target market.C. It is useful to think of the marketing strategy planning processas a narrowing-down process.D. Developing successful marketing strategies does not need to be ahit-or-miss proposition. 7) The marketing mixA. Includes the target marketB. Includes four variablesadvertising, personal selling, customerservice, and sales promotion.C. Includes four variablesPeople, Place, Promotion, and Price.D. Helps to organize the marketing strategy decision areas. 8) A firms marketing mix decision areas would NOT include:A. PeopleB. ProductC. PromotionD. Price 9) Product is NOT concerned with:A. Branding.B. Packaging.C. Quality level.D. Wholesale price. 10) When one considers the strategy decisions organized by the fourPs, branding is related to packaging as:A. Production is to marketing.B. Personal selling is to mass selling.C. Branding is to pricing.D. Store location is to sales force selection. 11) Dell, Inc. wants to offer customers televisions in addition tocomputers. This is a change in their A. promotional.B. product.C. pricing.D. personnel. 12) Big Fizz Co., a manufacturer of cola-flavored drinks, wants toadd packaged fruit juices to its existing product line. Big Fizzmust make some decisions regarding packaging and branding of thefruit juices. These decisions would fall under which variable ofthe marketing mix?A. PlaceB. PromotionC. PriceD. Product 13) A marketing plan is:A. A marketing strategy.B. A marketing strategyplus the time-related details for carryingit out.C. A target market and a related marketing mix.D. A marketing program. 14) The main difference between a marketing strategy and amarketing plan is that:A. A marketing plan includes several marketing strategies.B. A marketing strategy provides more detail.C. A marketing strategy omits pricing plans.D. Time-related details are included in a marketing plan. 15) Which of the following would probably NOT be in a proposedmarketing plan?A. A statement of how frequently the design of the website will bechanged.B. Expected sales and profit results.C. A description of the target market and marketing mix.D. A list of what company resources (costs) would be required. 16) Marketing strategy planners should recognize that:A. Mass marketing is often very effective and desirable.B. Large firms like General Electric, Target, and Procter &Gamble are too large to aim at clearly defined markets.C. Target marketing is not limited to small market segments.D. Target markets should not be large and spread out. 17) Good marketing strategy planners know that:A. Target marketing does not limit one to small marketsegments.B. Mass marketing is often very desirable and effectiveC. The terms mass marketing and mass marketer mean basically thesame thing.D. Firms like Nabisco and WalMart are too large to aim at clearlydefined target markets. 18) Target marketing, in contrast to mass marketing,A. Assumes that all customers are basically the same.B. Ignores markets that are large and spread out.C. Focuses on fairly homogeneous market segments.D. Is limited to small market segments. 19) Clustering techniques applied to segmenting marketsA. Usually require computers to group people based on data frommarket research.B. Remove the need for managerial judgment.C. Eliminate the need for marketing managers to specify in advancewhat dimensions might be relevant for grouping consumers.D. All of the above are true. 20) The process of naming broad product-markets and then segmentingthem in order to select target markets and develop suitablemarketing mixes is called:A. Market segmentation.B. Market development.C. Market research.D. Market penetration. 21) is the process of naming broad product-marketsand then segmenting these broad product-markets in order to selecttarget markets and develop suitable marketing mixes.A. Market segmentationB. Mass marketingC. DiversificationD. Market positioning 22) A is an organized way of continually gatheringand analyzing data to get information to help marketing managersmake ongoing decisions.A. Marketing modelB. Marketing information systemC. Marketing research departmentD. Marketing research project 23) utilizes qualitative andquantitative analysis procedures to help marketing managers makemore informed decisions.A. Marketing processing.B. Marketing planning.C. Marketing research.D. Marketing structure. 24) Procedures that develop and analyze new information to helpmarketing managers make decisions are called:A. Operational planning.B. Strategy planning.C. Marketing research.D. Analytical research. 25) The part of the relevant population that is surveyed by aresearcher is called the:A. Focal group.B. Representative group.C. Sample.D. Target population. 26) One of the major disadvantages of the focus group interviewapproach is thatA. It is difficult to measure the results objectively.B. Ideas generated by the group cannot be tested later with otherresearch.C. There is no interviewer, so the research questions may not beanswered.D. It is difficult to get in-depth information about the researchtopic. 27) When focus group interviews are used in marketing,A. The typical group size is 15 to 20 typical consumers whetheronline or off-line.B. Each person in the group answers the same questionnaire, tofocus the discussion.C. The research conclusions will vary depending on who watches theinterview whether online or off-line.D. It is primarily as a follow-up to more quantitativeresearch. 28) The marketing manager at Massimino & McCarthy, a chain ofretail stores that sells mens clothing, is reviewing marketingresearch data to try to determine if changes in marketing strategyare needed. Which of the following sources of data would be asecondary data source?A. Reviewing videotapes of a recent focus group.B. Looking through the companys marketing information system tosee past sales trends.C. Spending time in stores observing customers behavior.D. Making phone calls to some of the best customers to learn theirinterest in a new line of clothing. 29) A small manufacturing firm has just experienced a rapid drop insales. The marketing manager thinks that he knows what the problemis and has been carefully analyzing secondary data to check histhinking. His next step should be to:A. Develop a formal research project to gather primary data.B. Conduct an experiment.C. Develop a hypothesis and predict the future behavior ofsales.D. Conduct informal discussion with outsiders, includingintermediaries, to see if he has correctly defined the problem. 30) The observing method in marketing research:A. May require customers to change their normal shoppingbehavior.B. Is not suitable for obtaining primary data.C. Uses personal interviews.D. Is used to gather data without consumers being influenced by theprocess. to 57
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