A Practical Guide to Combining Products and Services Custom Essay

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• Name and describe the types of common hybrid offerings. Why companies should consider offering hybrid products?
• Authors list four reasons for failure – list and describe them.
• Authors state that in evaluating options, companies should keep in mind four rules – name and describe them. Do you agree with their logic?
• State the major take away from this article and your opinion about the merits of this article.

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