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first of all you have to use easy language as international student and follow all steps and see all file I will upload
You are to assume the role of a Market Research Consultant to undertake a research project. You have been asked by the senior manager of your firm to carry out one of the following projects.
1.A research project for the hotel industry. They are keen to understand the significance of service recovery effects on customer satisfaction/loyalty.
The structure:- Note: See the good ?example.pdf? that I will upload because I need my introduction like it. And see the ( Writing-up.ppt)
?Executive Summary
Excluding 2500 words
(See the good ?example.pdf? that I will upload because I need my executive summary like it. And see the ( Writing-up.ppt)
?Topic
Please write the topic as mention above the question. ( Clear, specific and generally problem-oriented )
?Introduction( see the file of objective because I already finished it)
I have finished from introduction so you will build this report on what I wrote just modify any thing do you think is better. Introduction will including: –
1-Research Questions.
See the file (session 1 that I will upload)
2-Based on this broad topic of my project, you are expected to identify one overall research aim, and TWO research objectives that will help guide your research project. see the file (session 1 that I will upload )
3- Research objectives should identify with some direction. Relevant body of knowledge analysed to develop and interrelate concepts.(please use the verb measure.. “QUANTITVE RESEARCH)
See the file (session 1 that I will upload)
4- Hypotheses
See the file (session 1 that I will upload)
Note: See good example.pdf that I will upload because I need my introduction like it.
? Literature Review(At least800 words to 850 words maximum )
1- The submitted work should address the following criteria:
Based on focused research questions and demonstrates an understanding of the relevant marketing concepts related to the organisation/ industry context.
An indication of what is being looked for: The literature review shows a sound awareness and understanding of the subject with appropriate and focused research questions being set in the context of a relevant body of knowledge. Research objectives reflect a clear sense of understanding and purpose.
Please follow exactly what wrote in file (session 2 that I will upload).
2- I need to dived this Literature Review to 3 parts or more 1- service recovery 2- customer satisfaction 3- customer loyalty and link each other with other parts
Note: See good example.pdf that I will upload because I need my Literature Review like it.
? Research Methodology(see file of lecture 3)
1- also sees good example.pdf that I will upload because I need my Research Methodology like it.
2- you should do questioner and hand out to 100 respondents
3- see the ( Writing-up.ppt)
? Analysis and Findings(use SPSS to analysis it)
– See good example.pdf that I will upload
– See file of lecture 4
– see the ( Writing-up.ppt)
? Conclusion
see the ( Writing-up.ppt)
sees good example.pdf that I will upload
? Recommendation and Limitation
see the ( Writing-up.ppt)
sees good example.pdf that I will upload
? Appendix including
– questioner
– – SPSS Analyisi
? References
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