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A Visionary Company?
Toyota is a company that has been in the news a great deal lately. Their mission is essentially to ‘Produce reliable vehicles and sustainable development of society by employing innovative and high quality products and services’ But does this mission adequately guide the company’s actions? Sometimes a company WANTS to be one thing but the actions take them somewhere else. And when this happens, who gets hurt?
Read the information in the background material, look for more information, and then write a 3 to 4 pages report for your professor and the executives of Toyota Corporation by answering the following questions:
i) Discuss to what degree you believe Toyota is currently proceeding towards what the company identifies as its ‘Global Vision’?
ii) Given Toyota’s quality problems in 2010, do you think Toyota’s current strategic direction is aligned with the needs of their stakeholders? Please explain your reasoning.
iii) Based on your analysis and findings, what would you recommend to the executives of Toyota corporations? Why? Please explain your reasoning.
NOTES:
i) Please note that this is an advance level course so you must show and demonstrate your ability to provide reasoning for your response.
ii) Also please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own.
Case Assignment Instructions:
Step 1: Throughout the course we will be exploring Toyota’s website and contrasting what they say there with what is reported in the business press.
Step 2: Read the required articles about Toyota and conduct additional research as needed.
Step 3: Identify the main stakeholders; pick one or two, e.g., the customers, the employees, the stockholders and determine what their needs and goals are in regard to Toyota.
Step 4: In a three to four page paper, critically analyze whether Toyota’s mission and vision take the needs, goals, and objectives of its stakeholders into account.
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