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All topic papers must be submitted by e-mail in MS Word. Papers should be no less than two complete typed, double spaced pages. They may certainly exceed this page length requirement. Please use an eleven or twelve point font with one inch margins.
All sources must be cited in the paper and it should include a reference section, which does not figure into the page length requirement. You may use whatever citation style you like.
Topic Paper One: Read the article on Abercrombie & Fitch from Business Insider. Then write about the following: (1) Using the market segmentation course material as a guide, comment on A&F’s target marketing strategy. What segmentation variables do you believe they are using and why do you think so? (2) Defend A&F’s segmentation strategy. Why might it be successful? (3) Criticize A&F’s segmentation strategy. How might it backfire? (4) Offer your personal reaction to the strategy.
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An excellent paper will:
(1) be well written with proper grammar and usage,
(2) provide specific examples to justify any claims you make,
(3) refer frequently to portions of the assigned reading and to class materials that may pertain to the topic,
(4) reflect quality critical thought and creativity, and
(5) avoid merely summarizing or repeating the assigned readings.
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