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The company is McDonald’s. Gather or locate the following items from the most recent fiscal year (fiscal year ending in 2011).
o Form 10-K
o Form 10-Q from the 3rd quarter
o Earnings announcement press release for the 4th quarter earnings
o The media file or transcript for the earnings conference call for 4th quarter earnings
o Form DEF 14-A – Definitive Proxy Statement
o One Form 8-K related to an accounting or economic event of your choice that occurred during the fiscal year and is mentioned in the Form 10-K (related to a topic from 400A or 400B, if possible)
The essay must include the following:
Qualitative Analysis
? Discussion of at least 2 Risk Factors listed in the Form 10-K that appear unique to the company or unique to the company’s industry
? Discussion of at least 2 Accounting Policies listed in the Form 10-K that appear unique to the company or unique to the company’s industry
? Discussion of at least 1 significant event occurring during the fiscal year (should be the one corresponding with the Form 8-K you chose). Discuss the potential implications for the firm’s operations and the implications for the firm’s accounting
Financial Analysis
? Sources of Financing
? Evaluate the firm’s profitability and cash flow, including recent trends, and express an opinion on the firm’s ability to generate internal cash flows.
(continued) Detailed Financial Analysis Memo
? Determine the company’s primary methods of financing. What types of equity does the firm issue? Do they pay dividends? What types of debt? Analyze the mix of debt and equity and discuss the implications of that mix for the company.
? Review the accounting information gathered related to accounting topics covered in 400A and 400B. Use the information reported by the firm to make assessments of the accounting implications of each topic and evaluate the impact of the area on the overall financial health of the firm. In addition, for each topic discussed, identify a financial statement user or group of users that would interested in the information Your analysis must include at least 3 of the following 6 items:
? Goodwill and/or Intangible Assets
? Investments in Affiliates
? Leases
? Pensions
? Stock-based compensation
? Income Taxes
o Please use the following references, with page numbers (as applicable) for each source document.
o For example, if referencing an accounting policy from the Form 10-K, type “(10-K pg. 75)” after the discussion of the policy.
o Any calculations you do independently should be printed out and attached separately as appendices
The topics in 400A or 400B are 1,statement of cash flow; 2,the time value of money, 3, cash and receivables, 4, acquisition and disposition of property, plant, and equipment, 5, cash and receivable, 6, valuation of inventories: a cost-basis approach, 7, inventories:addition valuation issues, 8,current liabilities and contingencies, 8, long-term liabilities, 9, stockholders’ equity, 10,dilutive securities and earning per share, 11, accounting for income taxes, 12, revenue recognition, 13, intangible assets, 14, depreciation, impairments, and depletion. The book we used for the 400A and 400 B is kieso intermediate accounting 14 edition.
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