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Focus on critically analysing a particular print advertisement of your choice, in terms of ad design, ad placement, target audience, mode of address, the relationship to popular culture, possible consumer responses etc. You may also wish to discuss the integration of the ad-text with associated marketing strategies such as packaging and retail design. You must attach a copy of the ad to your assingment.
Use the Fowles/Tolson/Bishop/Bagust ad analysis proforma method as the basis for your report. Copies of this proforma will be posted to all students via learnonline and ad-text anaysis will be extensively discussed in class before the due date. Be as comprehensive as you can by attempting to briefly answer all the points. Try and deduce every scrap of denoted and connoted meaning out the text.
With permission from your tutor, students may choose if they wish to analyse a video ad, in which case they should use a version of our shot analysis proforma. Be aware however, that this is a harder task, and you are encouraged to walk before you can run!
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