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Individuals in the team each will each provide a 2000 word report from the perspective of their role, providing the detailed evaluation of the previous campaigns and the message, target audiences, media, estimated costs, the ethical and environmental considerations and the estimated time scales of the advertising campaign.
Any legal and regulatory changes that will have an impact on the advertising campaigns should be identified (55%)
• Include team name (Recognise) , Other team members and their roles. MY ROLE IS THE PRODUCTION IN ADVERTISING
• Discuss your own team role and the contribution made to the pitch / report.
• Review and evaluate a recent advertising campaign
• Pitch for an new advertising campaign
• The pitch / report should discuss:
• Message
• Media
• Costs
• Development timescales
• Environmental / ethical aspects
• Legal / Regulatory considerations
• Target Audience
• Duration and approach for campaign
• Brief conclusions
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