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After an initial review of the current situation, you decide to make a short presentation to senior management Your presentation will address the following points: •What are the goals of this marketing project? (Refer to the scenario objectives and be sure to include financial or quantitative as well as qualitative objectives.) •Briefly define the essential marketing concepts that could be used in this project: Advertising, Public Relations, Direct Mail, Promotion, Slogan, Branding, Campaign, Website, Permission Email, and other Digital Marketing Methods. •What departments within GGI will be affected by or supported by this marketing project? How and why will they be affected? •Define Customer Relationship Marketing. Should this marketing project focus on marketing to existing customer or marketing to new, potential customers and why? 8 slides with 200 speaker notes per slide. plus a title, introduction, and reference slide are required for your presentation.
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