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This proposal should outline a programme of research – normally for the Dissertation module. It is expected that the proposal contains at least the following(2000proposal and 2675literature):
2. Background to the research (context). This is a short section where you should make some introductory comments about why the topic you have chosen is of relevant. You might give some basic ‘facts and figures’ about a particular industry, or introduce a theoretical context. There should not be a significant overlap with the literature review, but you should make appropriate references. The background section should lead the reader logically to the research objectives.
3. Research Objectives. Provide an explanation of the overall objective or purpose of your dissertation. If you have a company project this may be the objectives they are looking to achieve. For your own research explain the subject area you are trying to understand or investigate. Be as precise as you are able as this will help direct your research and provide a structure to the dissertation. Examples of objectives might be: The purpose of this research is to understand …. Or lead to an improvement in …. Or assist with the development of … or identify those critical factors which …
4. Research questions. Based around your objectives or aims, construct three or four specific questions your research will answer. These questions will form the clear theme throughout your dissertation: everything you do will be directed toward answering these questions in your final conclusions. Think of statements which begin with Why …. How…. What….. and end with a question mark!
5. Literature Review (approx 3000 words). The literature review should provide a critical review of the work of the main authors and themes from ‘academic literature’ literature relevant to the proposal. It should use recognised academic sources (e.g journal articles) and should be referenced using the Harvard method. . Indicate any models that you may wish to apply, test or review. This will help identify opportunities for study, gaps in research understanding and will refine your research questions. Include a reference list of at least 25 academic articles related to your subject. Point out the main subjects which your literature will be based around. For instance, if you are investigating “Male UK Fashion Consumers”, you might have ‘Consumer Behaviour”, “Male Consumer Behaviour” and “Fashion Consumption” as your literature background.
6. Methodology. This section should include:
i. Subject conceptual framework – this sets out formally which concepts you intend to investigate through your data collection. You should look at other examples of conceptual frameworks from the literature to see what a conceptual framework looks like.
ii. research design – e.g. survey, case study design, experimental design. You should justify why the approach you select is appropriate to answer the research questions and objectives.
iii. expected data collection – where are you intending to collect your primary data (e.g. employees of a single company; managers of firms, customers of a particular product etc)
7. Resources. What resources do you anticipate using? How much will your study cost to conduct for materials, travel etc? Do you require any specialist software?
8. References
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