Introduce the brand and provide some background information on its history and length of time in the Australian market.
The Brand Audit
Please analyse the market environment (macro and micro)? not a SWOT, the brand?s current objectives, current strategies and current activities. This will assist you in determining problem areas and opportunities.
Customer based brand equity model
In this section use this model to uncover an original advertising idea for marketing purposes. Make sure you include a summary at the end of the model to outline your findings.
Your new advertising ideas
As a result of your findings using the customer based brand equity model, outline your ideas.
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