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TASK
Write a 4,000-word fully-referenced brief analysing tourism policy of a country or a destination of your choice. The brief must provide a critical analysis and evaluation of the tourism policy‐making and strategies of a country or a destination of your choice and assess the degree of successful implementation. Consideration must be paid to the complexity of policy instruments and implementation, and to the provision for stakeholder involvement.
Indicative Structure
• Introduction
• Tourism policy – concepts, importance, policy areas, instruments, organisational framework, stakeholder involvement, issues and challenges in tourism policy‐making, implementation and evaluation
• An introduction to the case study country/destination and an overview of its tourism
• A discussion of the salient features of tourism policy of the country/destination
• A detailed analysis of tourism policy and its effectiveness in the country/destination
• Tourism policy recommendations to overcome issues identified during policy analysis
• Conclusion
Please ensure that your brief has a strong academic foundation including theory, empirical evidence and references. If you use materials from case studies or company websites, remember that these need to be properly quoted and referenced just like all other materials.
GUIDELINES
• Discussion of theoretical considerations (20)
• Overview of tourism development at the case study country/destination (10)
• An overview of the salient features of tourism policy (15)
• Critical analysis of tourism policy (30)
• Tourism policy recommendations (20)
• Mechanical soundness (structure, referencing, spelling and grammar) (5)
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