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• Select two organizations that have a collaborative relationship. Each person studying the
collaboration from the perspective of one of the organizations [THE COMPANIES THAT WE HAVE CHOSEN ARE KRAFT FOOD AND THE HOME SHOPPING NETWORK(HSN) ]
• Draw a map of all stakeholder categories
• Define and evaluate the value proposition underlying the relationship between the two
organizations and relate it to each organization’s strategy
• Describe each organizations approach to the management of the collaboration
• Identify any issues/challenges and opportunities you feel will impact the collaborative relationship
in a significant manner
• Recommend a course of action to address the potential problems the issues/challenges could
cause and/or the opportunities could create
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