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This assignment supports the following lesson objectives:
? Analyze a balance sheet and income statement.
Assignment Overview
? This writing assignment analyzes a real annual report to discover the information it contains about the company?s suitableness for investment.
Deliverables
? Answers to the exercise questions.
Activity Details
Perform the following tasks:
? Step 1: Access the exercise, ?Analysis of an Annual Statement.?
Go to http://wps.pearsoncustom.com/wps/media/objects/4112/4210950/inter_exer/Keown_ch3_3.html to access the exercise.
? Step 2: Locate an annual report for use in the exercise.
Use the Internet or the library to find an annual report of your favorite corporation and then use it to answer the questions in the exercise.
? Step 3: Answer the exercise questions.
Use a word processor (such as MS Word) to write the answers to these questions:
1. Where in the annual report should you find information concerning future market and competitive conditions management expects to encounter?
2. How can you determine the past growth rate of the firm?
3. Why should you read the footnotes to the financial statement?
4. Where on the annual report can you find unusual or one-time charges?
5. Why should you consider the number of diluted shares of stock a firm might have?
6. Why do investors tend to keep a close eye on the net margin of a firm?
7. How can ratio analysis help you understand the balance sheet of a firm?
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