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Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.
Prepare a 1,750-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.
– Case One: Japan to Apple’s iPhone: No Thanks!
o Identify the lessons learned by Apple regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
o Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.
– Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
o Identify the lessons the Walt Disney Company learned about consumer behavior and purchasing decisions at Hong Kong Disneyland.
o Explain global issues that may influence consumer behavior.
Format your paper consistent with APA guideline, including references with links.
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