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1. From the e-Activity (watch the following video at http://www.cengage.com/management/book_content/9781111825874_hitt/videos/howard_schultz.html), and evaluate the effectiveness of Starbuck’s current business strategy execution in terms of pricing, differentiation, and market demand. Next, suggest one (1) modification to the strategy that could help the company to implement new distinctive competencies. Provide a rationale to support your response.
2. From the e-Activity, evaluate the competitiveness of Starbuck’s positioning in its industry utilizing the Value Creation Frontier model. Next, analyze the strengths and weaknesses of Starbuck’s differentiation strategy, and determine the main possible implications inherent in the application of the strategy.
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