Ashford BUS 642 (Business Research Methods and Tools) Week 6 Week 6 DQ 1 Measures of AssociationAnswer Making Research Decisions 5 on page 524 of your text. A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results: Cola No cola Teenagers 50 80 Adults 90 40 Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy? Week 6 DQ 2 Presenting Results Conduct a search of websites that provide Internet presentations. Select one and critique its content, visuals, and the presenters skills. Make sure to include the URL in your Discussion Forum. Week 6 Assignment: BUS 642 Week 6 Final Paper (1500+ Words)

Ashford BUS 642 (Business Research Methods and Tools) Week 6 Week 6 DQ 1 Measures of AssociationAnswer Making Research Decisions 5 on page 524 of your text. A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results: Cola No cola Teenagers 50 80 Adults 90 40 Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy? Week 6 DQ 2 Presenting Results Conduct a search of websites that provide Internet presentations. Select one and critique its content, visuals, and the presenters skills. Make sure to include the URL in your Discussion Forum. Week 6 Assignment: BUS 642 Week 6 Final Paper (1500+ Words)

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