Assignment Title: Case Study Portfolio: Markets and Strategic Decisions Custom Essay

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Assignment Title: Case Study Portfolio: Markets and Strategic Decisions

Description
During the course of this module you have completed a range of tasks linked to the microeconomics topics (Topics 4, 5, 6). The requirement for your assignment is to submit a 3,000 word portfolio which includes three short reports that summarise your findings for specific tasks. This is an individual assignment.
The analysis will cover three main areas as follows: –
Topic 4 and 5 (Part of)
1000 word report
Consider the oil industry
• Identify the factors that have influenced the price of oil over the last 15 years, both demand and supply related factors.
• Use diagrams to show how these demand and supply factors have affected the price of oil.
• Evaluate why it is difficult to forecast the demand for and supply of oil both currently and over the next 15 years, including in your discussion the issue of peak oil.

Topic 5 (Part of)
1000 word report
• Examine each element of the production function for EasyJet OR Ryanair
• Outline the ways in which the company you choose manages each of these cost elements.
• Evaluate the Strengths and weaknesses of this business model
• Identify the main opportunities and threats for this business model that are likely to emerge over the next 10 years.

Topic 6
1000 word report

Examine and compare the roles and importance of price and non-price competition in one of the following markets (where the market can be defined either as a national market or a global market)
• Consumer Electronics
• Automotive Industry
• Pharmaceuticals
• Logistics
• Telecommunications
• Insurance
• Supermarkets
Use specific real world company examples to illustrate the outcomes of oligopoly and how they may differ depending on the market.
It is important that you complete all tasks for topics 4 to 6 of this module as they will help you complete this piece of assessment.
Learning Outcomes

This piece of assessed work contributes to the following learning outcome for this module:
2. Demonstrate the ability to analyse the microeconomic framework and solve problems which arise from rapidly changing market and competitive conditions.
Assessment Criteria

The following criteria will be used to determine the extent to which the candidate has met the learning outcome of this assignment.
• Content-theory/discussion/depth of research
• Use of data/news items/websites
• Application of theory
• Understanding practical issues
• Interpretation of findings
• Portfolio structure and writing style and presentation

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