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1- this report is part of two-assessment task. I attached here the first report and presentation that I already submitted to my supervisor. this part must be linked to my first work otherwise I would fail it so please take this into your consideration.
2- The task question is as follow:
Using the organisation or product that you selected in assessment 1you have now to write a strategic market entry plan to launch the organisation or product in to the selected market.
Your plan needs to cover the following areas
? Market entry- what is the market entry strategy that would be most appropriate for the organisation or product in the international market. Justify this selection.
? Marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be
? Suggested organisation structure for managing the international operations and justify why this is the most appropriate
? Give a critical review of how logistics and supply chain would play a large part in the success or otherwise of this operation.
You should use recognised strategic international marketing models or frameworks as far as possible to present your information.
3- The task should also:
A) assess the different marketing options of Atlantis hotel in 3 countries (China, South Africa and Spain) as you would find in the first part report.
B) Establishment the Atlantis hotel in these countries
C) advantages and disadvantages of each market entry.
D) How much are their levels of control, risk and cost in the three countries.
Please note you will find the market entry theory, marketing-mix and some models attached. They are very important to mention as per the question.
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