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You are employed as a junior consultant and your first role is to write a report for an external organisation has been allocated. The organization is ( wine connection bar & bistro) thailand www.wineconection.co.th which provides academic insight, support and development of your professional reflections on the topic and its application to the specific sector of the hospitality industry
The problem is failure in service quality
– difference language ( need to train)
– lack of service (need to train)
– low wage of staff
– high staff turn over
– staff lack of knowledge
Link with Balancing revenue management and quality
Analytical Content (Weighting: 60%)
Does the article present an original insight? Is the content analytical as opposed to descriptive? Does it provide a synthesis of the available material? Does it extend the available material and demonstrate originality, research and critical evaluation? Is the logic of the content /discussion consistent? Is the article summarized clearly so that it is easily understood by practitioners?
Application (Weighting: 40%)
Does the article contain material relevant and appropriate to industry? Does it provide a fresh/individual perspective or insight? Are conclusions and implications relevant to practice? Are they sufficiently well developed given the Journals’ emphasis on solutions to key industry issues?
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