From the Goldsmith & Carter textbook, select either the Bank of America (Chapter 2) or
McDonald’s (Chapter 9) case study for this assignment.
Write a five to seven (5-7) page paper in which you:
1. Outline the talent management program that led to success for the company.
2. Identify strengths of the program and how they led to goal accomplishment.
3. Describe opportunities for improvement in the talent management planning process.
4. Create at least two (2) more effective approaches to meet the talent management
challenges in the future.
5. Use at least five (5) quality academic resources in this assignment. Note:
Wikipedia and other Websites do not quality as academic resources.
The specific course learning outcomes associated with this assignment are:
• Examine the process of linking talent management to organizational goals to gain a
• Analyze the process for crafting a talent brand and accessing talent channels.
• Use technology and information resources to research issues in talent management.
• Write clearly and concisely about talent management using proper writing
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