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Based on an industry sector of your choice (not IT); select an appropriate company for analysis. This company will form the basis of your second assignment for M88EKM and is worth 50% of the module mark.
1. Business Information – 20 marks (approx. 400 words)
a) The background of the company. (5 marks)
b) The industry sector; the main competitors to the company in the sector; the position of the company in the market with regard to performance; and scale of its operations in relation to its competitors. (10 marks)
c) The products or services provided by the company; and their main selling points compared with similar products/services from its competitors. (5 marks)
2. Additional Information – 40 marks (approx. 800 words)
Based on at least four of the weekly topics covered in the syllabus for this module, apply DSS tools and techniques to each carefully chosen problem domain within the business (10 marks per topic)
3. Recommendations. – 40 marks (approx. 800 words)
a.
An assessment as to the DSS and BI requirements for your chosen company in order for them to remain competitive in the future given the industry-specific pressures. This must be based on current business paradigms and have some connection to topical events. (30marks)
b.
Use proven DSS nomenclatures of your choice to relate the information. (10 marks)
4. Style, structure and presentation – 0 marks awarded for compliance
N.B. Failure to cite and reference correctly will negatively impact upon marks awarded within each and every section of your report.
a.
The report should be properly structured, using a variety of presentation modes (e.g. text, tables, pictures, graphs, etc.) and written in the third person, non-possessive. Assume the report will be read by board members of the company and should be written and styled in an appropriate manner for managers at this level. (0 marks)
b.
The information in the report should be your own work, properly referenced (CU Harvard) with a bibliography identifying sources. (0 marks)
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