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Book Report x 2
1. The 22 Immutable laws of branding – Al Ries and Laura Ries
2. Marketing Metrics: 50+ metrics every Executive should master. Wharton publishing – Paul Farris, Neil Bendle et al.
Each is seven Double Spaced using 12 Font
Include:
Introduction paragraph
Body: What is relevant in the book; what are the author’s main points? Are they valid? Why? How were they developed?
Critical Issues: What is the author saying and your understanding of these issues?
Conclusion
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