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A recent episode of Mad Men was very much ahead of its time, when Creative Director Don Draper went on record to denounce the carrying of cigarette advertising within his ad agency. According to my records, the 1980s?, not the 60s? in which the television series is set, ushered in the advent of cause marketing.
Part One
Define cause marketing, from the viewpoint of a brand / marketing manager. Be sure to include within your response a personal interview from a minimum of 5 different retailers (different types of retail), complete with the questionnaire you are using for survey work.
Part Two
Discuss (5) five successful cause marketing campaigns, complete with outcomes, taken from the last (5) decades of product marketing, i.e., from the 1960s?, 1970s? 1980s?, 1990s? and 2000+.
Part Three
Has green marketing been a successful cause marketing launch overall? Provide (3) specific examples to back up your response, covering the last (3) decades. (1980s, 1990s and 2000s)
Part Four
What does the future hold for cause marketers? Based on your research, you are to conclude your report with a forecast for the decade ahead, citing specific companies that you feel will lead the charge (if you think the cause has a future) and industries that will be affected by the strategy the most.
Your task is to put together a Strategic Brand Management Report on Cause Marketing based on these four parts, and anything else you feel is germane to the cause. .
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