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1) For each site of your chosen pair, identify up to
3 target
audience(s)
2) For each site of the pair, Identify 3 audience needs hint: you can often get a good sense of what the audience
needs are by looking at the main navigation on the sites.
You can get a good idea of audience target by looking at the ads they serve as well as the language used
3) complete a voice chart for each site*, using 3 different adjectives for each site/chart. There will
therefore be 2 voice charts, one for each site of the pair, and there should be different adjectives on
each
chart so 6 adjectives in all!
hint: Good pages to look at to determine voice of site:
Homepage About us Contact us Product pages Careers at…pages Shopping carts, other processes4) Which site has the most targeted tone of voice, given the target audience(s)? Provide 1 example
for each of the adjectives you used in your voice chart for the site that you deem to have better tone
of voice.
5) Which site has more personality? (it may or masy not be the most targeted) Which site makes
you feel like you are having a conversation with someone? Provide brief examples of copy that
gives you a sense of personality and conversation, for the site that you feel has more personality.
6) For the site that you consider to have the less targeted tone of voice, rewrite the About page copy
providing both before (from the site) and after (your version).
Pairings: Pick one pair to analyse for this assignment
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