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• Briefly explain each of the page ranking techniques MacCornick describes. For each trick indicate what property the trick was supposed to measure or problem the trick solved. (Check with a friend or parent to see if your description makes sense to someone else.)
• Discuss which of the tricks was fooled into giving DecorMyEyes a high page ranking by Google.
• If the UltraNoir article doesn’t provide pertinent techniques, propose a modification to Google’s ranking algorithm to solve the type of problem that DecorMyEyes situation presented. (MacCormick alluded to the problem on page 35 of his book.)
• Discuss one positive factor and one negative SEO factor from Vaughn Aubuchon’s site.
Explain the relationship between page ranking and “googlebombing”.
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