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You need to write introduction for the whole paper I will give you 2 questions written and you need to do 2 questions and then write a conclusion. And write an excusive summary
Introduction 300 to 400 words
Conclusion 500 words
The first question 700 words
1.target markets selected and corporate/brand position
?
The second question 2000 words
2. Evaluation of BA’s current marketing mix strategy, and your recommendations including the following:
– Product/Services strategy
– Pricing strategy
– Channel management
– Promotional (Integrated Marketing Communications) strategy
– the extended marketing mix
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