British Airways Logistics and Operations Management: Operations Management is employing more and more information technology. In general this is being done to improve how organisations
respond to the five objectives of Operations, namely: speed, flexibility, dependability, quality and cost.
Your task is to provide an analysis of the technology available in different areas of Operations for BRITISH AIRWAYS and to provide a
critical evaluation on how they are achieving the goals companies is employing it for.
Your report should include references to the appropriate operations management literature (textbooks, journals and websites).
Demonstrate a well-grounded knowledge in both the theory and practical application of all aspects of operations management
Understand the principal theories and techniques in the area of operations management
Analyse practical operations management situations in the context of ‘real life’ case studies and be able to suggest appropriate,
workable, management solutions
Assessment criteria Explanatory comments on the assessment criteria Maximum marks for each section
Content, style, relevance, originality Clear demonstration of rigorous research from recognised authoritative sources. Audience focus.
Format, referencing, bibliography Harvard 10%
Constructive critical analysis, introduction, conclusion Demonstration of a clear understanding of the issues. Use of academic models.
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