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The essay should using two articles that i will send it to you in the attachment to analysis and use it as a references and I will upload a lecture slide for the two articles. and use another two academic articles for the references.
the analysis should according to the following criteria:
? The identification of the key points from each reading
? The identification of supporting or conflicting arguments and concepts from other readings (critical thinking)
? Developing and presenting your own opinion (creative thinking)
? Your discussion of the relevance of the issues in the readings to business and marketing planning (reflective thinking)
? Brevity and Clarity of expression
? Logical planning and sequence
? Overall structure and presentation, including correct grammar, spelling and punctuation.
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