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Enterprise Management for Computer Scientists
Assignment 2 Semester 1, 2012
Industry Analysis
According to recent news reports1, Intel is currently developing Wi GiG technology that allows
desktop computers to be wirelessly connected to peripherals such as Monitors, SDIO etc using a
high frequency wireless data system.
Your task is to analyse the external business environment using the Porter’s Five Forces tool in
order to assess the attractiveness of the appropriate industry. The time frame is up to 5 years
into the future.
Your task is to look specifically at the opportunity from the perspective of INTEL that intends to
launch this new product. Using the Porter’s Five Forces tool, analyse the attractiveness of the
industry. INTEL has significant strengths and experience in producing chips so your task is to
determine the FOUR biggest barriers that the company would face and suggest ways in which
the barriers may be overcome or how the forces can influenced by INTEL to mitigate them.
Please note, this is a business report and therefore should focus on business related issues
rather than technological ones. The report should steer away from detailed technical analysis,
it is not required.
Your conclusions should draw on the information presented to provide recommendations
including potential opportunities and threats in the industry you have chosen.
Report Structure
You have been asked to provide a report (minimum 3500 words, maximum 4000 words
excluding references, abstract, table of contents and appendices) that clearly supports your
analysis and recommendations.
Your introduction should provide some background to the product INTEL is to offer by providing
an estimate of the market size (in £s) in the UK of the wireless chip set market plus forecasts for
the next five years. Any technical information needs to be at a simple level. Furthermore, data
relating to KEY COMPETITORS is required.
(ca. 750 words)
1
(see, for example, http://www.informationweek.com/mobility/wifi-wimax/intel-taps-wigigfor-
7-gbps-wireless-dat/240007448 accessed 17 September 2012)
In the main body of the report, you need to identify and analyse the FOUR main barriers that
the company may face.
To give an example these may include:
Economies of scale, capital requirements, switching costs, lack of access to distribution
channels, relationships with suppliers and buyers, availability of substitutes etc etc. Please refer
to Porter’s Model for further potential barriers or factors to consider.
Choose the FOUR MOST IMPORTANT from the above and propose for how each barrier might
be addressed. Justify why you have chosen the particular barriers as being the most important
ones.
(ca.2000 words)
Your conclusions should draw on the information presented to provide recommendations
including potential opportunities and threats in the industry.
(ca. 1000 words)
FINALLY
You MUST include a figure that summarizes the important points from your 5 forces analysis
and try to COMMUNICATE your findings as best you can.
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