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1. Identify and analyse a relevant business, e-business, management or public administration problem or case for business intelligence (BI) applications. Your problem or case should be analysed and discussed with references to theoretical, practical and empirical material. The background contexts, characteristics, issues and scope of the problem and the needs for applying BI should be explicitly identified and described. (20%)
2. Propose a conceptual framework or model for using BI solutions for dealing with the problem identified. The theoretical rationale, procedures, processes, and supporting techniques and technologies should be well presented and argued, with evidence of using properly acknowledged sources and referring to appropriate theory, research and practice. Critical review and synthesis of the literature, in-depth analysis of findings, and logical reasoning should be made. (40%)
3. Choose and justify relevant BI methods, techniques and technologies for dealing with the problem under the framework proposed. You should provide reasons for your choice and analyse which aspects of the problem are tackled by what methods, techniques or technologies. Your arguments should be supported by references to relevant concepts, theories, techniques, technologies, and cases or examples in the literature. (30%)
4. Provide professional presentation and correct referencing for your answers. (10%)
Your report should be approximately 2,500 words (? 10%) in length (excluding references, illustrations such as diagrams, charts and pictures, and appendices) and should be presented in a report format including title page, executive summary or abstract, content page, main body of your report, acknowledgement if applicable, references, and appendices.
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