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You work as an International Business Manager in a multinational (MNC). (Prefer Australia company) Write an international business plan for your company Board of Directors arguing why your company should set up a business in China.
1. Conduct a market analysis of the country you like your company to expand.
2. Analyse your company’s competencies that your company can leverage from to gain competitive advantage
3. Identify a mode of entry with arguments supporting your proposal.
4. Develop some operational strategies for internationalising your business.
5. Conclusion with some exit strategies.
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