Business Report Plan??.MinorAssignment: Business Report PlanOmedweThe objective ofthis assignment isto conduct anearly analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points underrelevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and drawinformation from current affairs, and from the relevant sections ofthe material covered in lectures and tutorials.Role and taskYou??.have recently gained a position as a junior marketing executive in the organization on which your MAJOR ASSIGNMENT is based and your boss(the marketing manager) has asked you to reviewthe appropriateness of one of your current products for a target segment. Theminor-assignment will form part of yourfinal submission for your major assignment. As such you are required to cover some or all ofthefollowing areas in the minor assignment.Mark allocationSignificant marks are allocated for evidence of research and analysis ofthe??.data and information obtained from this research. The aim ofthis minor assignment isto demonstrate that you are able to research dataand then apply this to your organisation, its markets, customers and products.ScenariosSports/Energy drinks (red bull-sugarfree)Presentation??.The minor assifgnment should be presented as part of a business report (i.e. outline numbered headings, page numbers,etc). Please re er 0 manual forformat and APA referencing style.MinorAssignment:An individual Business report plan ? 5% -1000words(Industry, Company, Competitors, Customers, Environment, STP, Market Research)This plan should include research, specificinformation and marketing application.??.Identify and describe the relevant and key background information ofthe industry in which yourcompany [organisation] operates. Including the size ofthe industry, growth or decline ofthe industry and future projections.Listthe relevant micro and macro environmental factors and observe any changes and developments and describe their [micro and macro factors]impact on the industry, market and business.ldentification ofthe key competitors.Listthe relevant bases [variables] forsegmentation ofthe market.??.Applythe market targeting process [STPD process]. Show possible market segments and profilesthat emerge basedon segmentation. Key consumer profiles should be briefy descri ed.Explain / describe the market coverage strategy, positioning[including a positioning map] and differentiationIdentification and description ofthe target segment(s) (customers) including theirneeds and wants.You are required to demonstrate that you can write in an effective manner, that you understand basic marketing conceptsand that you have the abilityto appropriately apply theoryto practice. To demonstrate your abilityto applytheoryto practice you mustillustrate your answerwith relevant research and data that is applicable to your organisation.Word limit and formatEach assignmentshould be written in a formatthat allows easy inclusion in a business report plan. The Minor assignment should contain a minimum of five(5) references (at least two (2) from recognised academicjournals). Word limit ? 1000 words +/-10ø/o.Suggested layout andformat??.This assignment should follow accepted practice for a business report. All assignments are to be word-processed. They shouldmeet generally accepted criteria for good business practice as well as academic standards. As a guide the following standard should bemet.One and a half or double spacing is required. Minimum font size 10 ptPages should be numbered and stapled together (top leftcorner)Do not place pages in separate plastic sheetsAreference list must be attached to yourworkAcoverpage,title??.page, contents page, executive summary and introduction are requiredeferto 0 Manual for referencing using APA style andformat.Monash College cover sheet must be stapled to the front ofthe assignmentReport Writing Guide MinorAssignmentTheformat/layout ofthe report is to followthe business report writing guidelines. The Minor assignment marking guide will assist you inensuring that all elements required are cov ered.Information sources for your AssignmentLibrary data bases- ProOuest, Emerald,[Expanded Academic ASAP, Science Direct, Factiva,Australian Bureau of Statistics, lBlS World ? go on a library tour and learn aboutt ese.??.Business periodicals ? Marketing and E-business, Australian Professional Marketer, Business Review Weekly, AustralianFinancial Review.Newspapers ? The Age, The AustralianWebsites- ofthe organisation and competingorganisations.Newsagents (big ones and then wander along the magazine racksto see ifthere are any industry relatedmagazines)lndustry associations and their publications??.
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