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Business sales letter: Our parent corporation, the H. Wayne Huizenga School of Business and Entrepreneurship, has requested our assistance in recruiting students. This task is challenging given the current state of the economy. However, Dean Michael Fields believes that you may be more
effective than his regular staff in writing a persuasive sales letter because you have a better understanding of the situation facing
potential students.
In developing your sales pitch, assume that you are writing to someone exactly like yourself in terms of age, income, and career
development and aspirations. You can probably go to the NSU and Huizenga School Websites for information to include in your letter.
Generally, the rule in writing a sales letter is that more is better.
The letter must be at least two pages in length, but may be as long as you want. Be sure to read the lecture notes for this week on how
to write a persuasive sales letter and the examples provided. The textbook and Internet provide many interesting examples of sales
letters.
Uses an analytical strategy. Discusses and organizes some of the key information about the case. Somewhat explains action plan.
(2 Points) Uses an analytical strategy. Discuses most key points in the case. Organizes information well. Action plan is logical and
feasible.
(3 Points) Strategy reflects a professional analysis. Fully discusses key points. Organizes information very well. Action plan is
logical and feasible.
(4 Points)
CONSTRUCTS A WELL-FORMED AND VISUALLY PLEASING ANALYTICAL REPORT
Prepares report subjectively. Does not use appropriate tone and style. Does not use properly formed sentences and paragraphs. Lacks
visual appeal.
(0 Points) Attempts to prepare objective report. Does not use consistent tone and style. Attempts to write well-formed sentences and
paragraphs. Attempts some visual appeal
(1 Point) Prepares report somewhat objectively. Uses appropriate tone and style. Creates well-crafted sentences and paragraphs. Report
has good visual appeal to the audience.
(2 Points) Prepares report objectively. Uses proper tone and style. Creates well-crafted sentences and paragraphs. Report has strong
visual appeal.
(3 Points)
WRITES TO A PROFESSIONAL BUSINESS STANDARD
Does not use grammar appropriately. (Makes many writing and spelling errors). Document is not easy to read.
(0 Points)
Attempts to use
grammar appropriately. (Makes writing and spelling errors). Attempts to write clearly.
(1 Points) Uses grammar appropriately. (Makes some writing, spelling errors). Writes clearly.
(2 Points) Writes to professional standard. (Message is error free). Writes very clearly.
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