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Option #1: Business Social Media Audit
For this option you will:
1. Choose an company to monitor. You are welcome to audit any company that you would like. Home Depot?
2. Monitor the social media of your organization or brand:
• Look for Facebook and MySpace pages created by your organization/brand, or fans/critics of your organization/brand.
• Check out LinkedIn and see if your organization or brand has a presence.
• Search for your organization or brand on social bookmarking sites such as Delicious , Digg , and Reddit.
• Search Flickr groups to see if there is a group about your organization or brand.
• Explore YouTube and Google Videos to see if your organization or brand has a channel or if fans or critics are posting videos about them.
• Conduct searches on various blog search engines like IceRocket , Technorati , blogsearch.google.com for blogs about your organization or brand.
• Check out Twitter and run a search for your organization or brand.
• Search Wikipedia for articles that relate to your organization or brand.
3. Generate a written report that in includes the following sections:
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