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Topic: Grasp of Case Study – Evidence of good basic understanding; having read about and understood the applicable case study, understood the concepts; soundness of assertions, quality and relevance of materials consulted.
Quality of Argument & Readability – Clarity, relevance and conciseness of the discussion; how well is the document structured, does it flow logically? introduction and conclusion. Development of coherent theme on an applicable business issue/ opportunity/ problem. Language usage & writing skill, avoidance of trivia.
Presentation – Quality of physical presentation; general layout, use of (sub)headings, formatting, headers/footers, Table of Contents , glossary ( where applicable) . Adherence to Harvard’s Business College Reference Guideline Standards eg for citations & reference list. Editing, spelling and punctuation. Use of appropriate illustrations.
Depth of Research – Extra credit is given for evidence of having considered widely (eg beyond the scope of material presented in ltutorials) and for indications of in-depth grasp of the topic. Original ideas or formulations.
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