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Find any specific marketing stimulus that you have recently seen (e.g., specific advertisement, billboard, Internet “banner” ) that you feel has not been getting as much attention as it could and:
Describe the stimulus;
Provide a few suggestions (at least 4) based on factors that determine the amount of attention that a stimulus will tend to receive as to what the marketer might realistically do to increase the amount of attention given.
Be sure to consider and discuss the cost and feasibility of such changes, (e.g., changing a newspaper advertisement from black and white to color will increase cost dramatically)
Be sure to consider and discuss how you might measure the success of your revised approach.
When you are finished with parts 1-4:
Copy the Grade Rubric for the Solo Project into your assignment at the end of the document. Your instructor will use this to grade your paper.
Add the required title page and upload this assignment according to the due date on the appendix for your syllabus to the Assignment Link in your Blackboard classroom.
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