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Research and Analysis–82%
1) Caliber including depth and breadth of analysis of company?s situation,
2) Clarity and thoroughness that problems and issues are identified, and
3) Demonstrated ability to use the concepts and tools of strategic analysis competently
?History and evolution, mission, goals, company leader, leadership qualities 4
?External environment including Porter?s five forces model 8
?External environment including environment trends?demographic, sociocultural, political/legal, technological, economic, global 6
?Internal environment including competitive advantage and firm?s resources 4
?Internal environment including strengths and weaknesses 4
?Internal environment including financial ratio analysis?short-term solvency, long-term solvency, asset management, profitability and market value 10
?Business-level strategy including cost leadership, differentiation, focus, low-cost and stuck in the middle, also strategy for fragmented, embryonic, growth, mature or declining stage 6
?Global endeavors and strategies 4
?Corporate-level strategy including vertical integration, horizontal integration, outsourcing, strategic alliances, restructuring and exit 6
?Company structure, controls, culture and strategies 8
?10 references 10
?Overall recommendations for actions and changes, breadth, depth and practicality of recommendations, 1-2 pages minimum for recommendations
Format Guidelines?8%
?1 inch margins
?Word processed, double spaced, 12 font
?Paragraphs indented 5 spaces
?Headings and subheadings
?Pages are numbered
?Title page & table of contents
?Reference list in APA format
Workmanship?10%
?Grammar and spelling
?Punctuation and sentence structure
?Organized according to evaluation headings
?Writing style
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