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For this report you should read the attached case study:
?European Tour Operators: confronting competition in the tourism industry?.
(Eric Viardot) (on NOW) and provide responses to the following;
[a] Using Porter?s Five Forces Framework, identify the relative importance of each of the five competitive forces to the European tourism industry. *There is a total of 1100 words (15 for each force correctly applied) available for part [a]
[b] How might these five forces change in the future and how might this impact on TUI travel?
*There is a total of 300 words (5 for each force correctly applied) available for part [b]
Please note, for this coursework, you are required to undertake research, that is, collect data from a range of sources which might include industry studies, management reports, newspaper articles and websites. It is NOT sufficient to include little more than references to the course text or ?information? from Wikipedia.org. Those that do are likely to be penalised.
Marksheet
A – Application of Five Forces framework to the industry
Excellent application of the Five Forces framework to the industry. First-rate use of relevant academic sources. Key features are communicated in an exceptional manner.
A – Depth, range & authority of analysis
Ranging and insightful strategic analysis of the company/industry with great depth, range & insight.
B ? Validity of changes & impact on TUI Travel
Outstanding knowledge & application how Five Forces might change & impact on TUI. Accompanied with valid justification and reasoning.
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